Built full-funnel digital strategy across social media and marketplaces, including content planning, paid ads, and channel optimization.

Built full-funnel digital strategy across social media and marketplaces, including content planning, paid ads, and channel optimization.

Mapped complete consumer journey for Emina from awareness to retention, with persona analysis and strategic channel recommendations.

Created brand awareness campaign for Wingsqu targeting students, with integrated strategy across social media and food delivery platforms.

Conducted consumer research to identify top snack pairings for cafe menu launch through surveys and data-driven analysis.

Built and launched a responsive landing page with strategic content and conversion elements to showcase services and capture leads.

Optimized blog content for 'Tempat Wisata di Bogor' through keyword research, SEO writing, and meta tag optimization.

Wrote persuasive Instagram copy for new menu launch using storytelling and FOMO tactics to drive customer interest and sales.

Developed strategic social media content plan with audience research, platform selection, and weekly content calendar.