Campaign Marketing | Wingsku
Launched a brand awareness campaign for Wingsqu to introduce its zodiac-themed chicken wings to university students in Cimahi and Bandung. Developed an "Umbrella Campaign" concept positioning the brand as a relatable snack for the student market, designed integrated channel strategy across Instagram, GoFood, and GrabFood to maximize local visibility, and created a detailed campaign timeline for consistent execution. Delivered a comprehensive 15+ slide Campaign Strategy Deck covering the complete marketing roadmap from concept development to implementation timeline.
Subject
Campaign Marketing
Study Case Business Name
Wingsqu
Objective
To launch a Brand Awareness campaign for Wingsqu, introducing its unique zodiac-themed chicken wings to the student market in Cimahi and Bandung.
Scope of Work
Campaign Strategy: Developed a comprehensive "Umbrella Campaign" concept to position the brand as a relatable snack for university students.
Channel Planning: Designed an integrated implementation strategy across digital channels (Instagram, GoFood, GrabFood) to drive local visibility.
Timeline Management: Structured a detailed Campaign Timeline to ensure consistent messaging and effective execution.
Result
Delivered a complete Campaign Strategy Deck (15+ Slides) covering the marketing roadmap from concept to execution timeline.
