Digital Marketing Strategy | Morota Foods
Developed an integrated digital marketing strategy to increase brand awareness and drive conversions across social media and marketplace platforms. The project included optimizing Instagram, TikTok, and marketplace channels for maximum visibility, creating a full-funnel content plan from awareness to conversion with complete copywriting and creative direction, and setting up paid advertising campaigns to expand reach. Delivered a comprehensive digital strategy framework covering content creation, ads management, and marketplace optimization to enhance overall sales performance.
Subject
Digital Marketing Strategy
Study Case Business Name
Morota Foods
Objective
Increase brand awareness and drive conversion through social media optimization and marketplace strategy.
Scope of Work
Channel Optimization: Optimized Social Media (Instagram &
TikTok) and Marketplace platforms to maximize visibility. Content Strategy: Developed a full-funnel content plan (Awareness → Consideration → Conversion) complete with copywriting and creative planning.
Paid Advertising: Executed Paid Ads setup and optimization to reach a broader audience.
Result
Delivered a comprehensive Full-Funnel Digital Strategy covering content creation, ads management, and marketplace enhancement to boost sales performance.
