Created strategic copywriting to launch new menu items (Basreng & Macaroni) and drive purchase interest through compelling storytelling. Crafted persuasive copy tailored for Instagram Feeds, Stories, and Reels to maximize reach and engagement, and developed engaging captions for the promo launching event using FOMO tactics like "Limited Launching" to trigger immediate action. Delivered a complete set of high-converting copy assets positioning the new menu as a premium snack experience with the tagline "Kriuk Level Sultan."