Market Research | Lamis Resto
Conducted consumer research to identify the top 2 snack pairings for a new Cafe Latte Bundling menu at a family-friendly restaurant in Bali. Executed a quantitative survey to evaluate customer preferences across 4 snack options: French Fries, Pancake, Cinnamon Roll, and Fried Banana. Analyzed survey data and created visual reports with bar charts to determine the most preferred combinations for the product launch. Delivered data-driven menu recommendations with clear strategic reasoning supported by visual insights to guide the launch strategy.
Subject
Market Research
Study Case Business Name
Lamis Resto
Objective
To identify the top 2 preferred snack pairings for the new "Cafe Latte Bundling" menu to ensure a successful product launch for a family-friendly restaurant in Bali.
Scope of Work
Research Execution: Conducted a quantitative survey to evaluate consumer preferences for 4 specific snack options (French Fries, Pancake, Cinnamon Roll, Fried Banana).
Data Analysis: Analyzed survey results and created visual reports (bar charts) to determine the top 2 winning menus for the launch strategy.
Result
Delivered a data-driven recommendation for the Top 2 Menu Packages, backed by visual insights and clear strategic reasoning.
