Digital Marketing Strategy | Diola
Developed an integrated digital marketing strategy to increase brand awareness and drive conversions across social media and marketplace platforms. The project included optimizing Instagram, TikTok, and marketplace channels for maximum visibility, creating a full-funnel content plan from awareness to conversion with complete copywriting and creative direction, and setting up paid advertising campaigns to expand reach. Delivered a comprehensive digital strategy framework covering content creation, ads management, and marketplace optimization to enhance overall sales performance.
Subject
Digital Marketing Strategy
Study Case Business Name
Diola
Objective
To increase brand awareness and drive conversion through integrated social media optimization and marketplace strategy.
Scope of Work
Channel Optimization: Optimized Social Media (Instagram &
TikTok) and Marketplace platforms to maximize visibility. Content Strategy: Developed a full-funnel content plan (Awareness → Consideration → Conversion) complete with copywriting and creative planning.
Paid Advertising: Executed Paid Ads setup and optimization to reach a broader audience.
Result
Achieved a 74% sales increase and 21x ROAS (Return on Ad Spend), while generating 51K+ Reach and a 2.52% CTR through strategic ad optimization.
